I have over 14 years of experience in IT and more than a decade specializing in Salesforce, working across three continents.
After earning a master’s in IT project management in France, I expanded my horizons by moving to Australia, where I discovered Salesforce while working at EY. This pivotal experience reshaped my career trajectory, sparking a passion for Salesforce that led me to launch a marketing startup in South Korea.
Back in Europe, I managed over $10 million in Salesforce projects for globally recognized enterprises, quickly rising through the ranks at Cognizant, one of the world’s leading consulting firms.
Today, as a freelancer and designated Salesforce mentor, I bridge knowledge gaps, implement best practices, and guide global companies to Salesforce success.
I regularly contribute to Salesforce Ben, serve as an ambassador for Focus on Force, and have mentored over 50 Salesforce professionals, helping them accelerate their careers and achieve their goals in the rapidly evolving Salesforce ecosystem.
With over 14 years in the IT industry, I’ve developed a deep expertise in Salesforce and business optimization.
I’ve successfully managed over $10 million in Salesforce projects, delivering solutions for globally renowned enterprises
As a mentor to over 50 Salesforce professionals, I take pride in guiding the next generation of leaders.
My Vision
My vision is simple: to empower Salesforce professionals to thrive in their careers and businesses to unlock the full potential of their Salesforce platforms. I believe that with the right tools, guidance, and mindset, anyone can lead with clarity, navigate complexity, and drive impactful results.
It’s not just about mastering Salesforce technology—it’s about building the leadership skills and strategic thinking that set you apart in the marketplace.
Through my consulting, mentoring, and free content, I aim to equip the next generation of Salesforce professionals with the skills they need to not just survive but excel in a competitive, ever-changing industry.
Industry Outlook
As we look ahead, Salesforce remains the leader in the CRM space, but the way businesses utilize it is changing. Companies are no longer just looking for standard CRM implementations—they are seeking tailored, innovative solutions that integrate AI, automation, and advanced analytics to transform how they engage with customers and streamline operations.
AI and Automation: The integration of AI into Salesforce, particularly through platforms like Agentforce, is driving a new wave of innovation. This is enabling businesses to automate complex processes, predict customer needs, and deliver personalized experiences at scale.
The Remote Work Revolution: With the shift toward remote and hybrid work models, businesses are increasingly relying on Salesforce to keep teams connected, no matter where they are in the world. This has created new challenges around managing global teams, which is an area where my experience is especially valuable.
I believe that those who embrace these changes and invest in scalable, adaptive Salesforce solutions will lead their industries, while others risk falling behind.
