Open to selected permanent, interim, and program-recovery rolesSeoul·EU–APAC
Sébastien TangENTERPRISE DELIVERY · GOVERNANCE · RECOVERY
CPG / Spirits

Case study

Consumer Goods Cloud Greenfield Across Four Geographies

A from-scratch Consumer Goods Cloud program aligned headquarters, delivery centers, Korea, and Taiwan

EngagementDelivery LeadershipDuration4 monthsLocationSeoulYears4 months

Sébastien Tang · Salesforce Enterprise Delivery Director. Leads complex Salesforce programs across delivery, recovery, vendor governance and the architecture decisions sponsors need to understand.

  • Administrator · Salesforce Certified
  • App Builder · Salesforce Certified
  • AI Associate · Salesforce Certified
  • Marketing Cloud AE · Salesforce Certified

At a glance

Client
Suntory Global Spirits
Sector
CPG / Spirits
Engagement
4 months
My role
Historical role stated in the case narrative
Salesforce clouds
Salesforce
Outcome
4 — Geographies coordinated

Situation

Suntory Global Spirits was replacing manual processes with a greenfield Consumer Goods Cloud implementation for Korea and Taiwan.

Challenge

Strategy, delivery, and local execution were distributed across Spain, the UK and India, Korea, and Taiwan.

Action

Sébastien orchestrated the program, defined the initial architecture and commercial workflows, and harmonised conflicting requirements across the four delivery geographies.

Result

The engagement established the Consumer Goods Cloud implementation from scratch for the two local markets.

Reflection

The verified record supports cross-geography orchestration; it does not claim universal adoption, AI readiness, or undocumented production metrics.

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