Retail & Consumer Goods

Multi-cloud Salesforce architecture for retail brands managing thousands of touchpoints, Customer 360 unification, and omnichannel commerce integration.

Retail Salesforce deployments fail when each channel — e-commerce, in-store POS, loyalty, service — operates as its own data silo. The architecture that works is a unified customer data layer through Data Cloud, feeding activation across every cloud.

The shift to Agentforce creates a new requirement: AI agents need a complete, real-time customer profile to make relevant recommendations. Without identity resolution across channels, agents reason over incomplete data and deliver generic responses that erode customer trust.

I have architected Salesforce for L'Occitane (3,000+ touchpoints), Lacoste (6 business units), Suntory (4 geographies), and recovered a stalled implementation for a global fashion retailer in 90 days.

How I Help

AI & Agentforce Architecture

Design and implement Salesforce Agentforce agents, Prompt Builder templates, and AI-powered automation across Sales, Service, and Experience Cloud.

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Data Cloud & Multi-Cloud Architecture

Unify customer data across Salesforce clouds with Data Cloud, build identity resolution models, and architect multi-cloud systems that actually work together.

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