Available Q1-Q2 2026 · EU & APAC

Retail & Consumer Goods

Multi-cloud Salesforce architecture for retail brands managing thousands of touchpoints, Customer 360 unification, and omnichannel commerce integration.

Retail Salesforce deployments fail when each channel (e-commerce, in-store POS, loyalty, service) operates as its own data silo. The architecture that works is a unified customer data layer through Data Cloud, feeding activation across every cloud.

The shift to Agentforce creates a new requirement: AI agents need a complete, real-time customer profile to make relevant recommendations. Without identity resolution across channels, agents reason over incomplete data and deliver generic responses that erode customer trust.

I have architected Salesforce for L'Occitane (3,000+ touchpoints), Lacoste (6 business units), Suntory (4 geographies), and recovered a stalled implementation for a global fashion retailer in 90 days.

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