Case study
CRM Program Direction for a Global Fashion Brand
A €2M+ CRM portfolio delivered on time with 50+ strategic risks neutralised
At a glance
- Client
- Lacoste
- Sector
- Luxury Retail / Fashion
- Engagement
- 7 months
- My role
- Historical role stated in the case narrative
- Salesforce clouds
- Salesforce
- Outcome
- €2M+ — CRM portfolio
Situation
A board-visible CRM portfolio had to stay on time across six business units. It did: the €2M+ portfolio was delivered on time, and 50+ strategic risks were neutralized before launch.
I administered the portfolio, aligned the unit, and owned the risk work.
Challenge
Delivery had to remain on time while protecting launch continuity and the five-year digital direction.
Action
As CRM Technical Program Director, Sébastien administered the €2M+ portfolio, mobilised the cross-functional unit, and identified and neutralised 50+ strategic risks.
Result
The portfolio delivered on time, achieved a zero-failure launch, aligned all six business units, and secured Global Executive Committee validation of the five-year roadmap.
Reflection
The evidence is program leadership and risk control; it does not imply a Data 360 implementation unless separately documented.
Open the calendar
We'll know in 30 minutes
whether I can help.
Bring the decision context and current artifacts.
- Response timing confirmed after review
- If I'm not the right fit, I'll point you at someone who is
- No follow-up emails unless you ask