Case study
CRM Program Direction for a Global Fashion Brand
A €2M+ CRM portfolio delivered on time with 50+ strategic risks neutralised
At a glance
- Client
- Lacoste
- Sector
- Luxury Retail / Fashion
- Engagement
- 7 months
- My role
- Historical role stated in the case narrative
- Salesforce clouds
- Salesforce
- Outcome
- €2M+ — CRM portfolio
Situation
Lacoste’s global CRM portfolio carried executive visibility, six business units, and a 30-person cross-functional unit.
Challenge
Delivery had to remain on time while protecting launch continuity and the five-year digital direction.
Action
As CRM Technical Program Director, Sébastien administered the €2M+ portfolio, mobilised the cross-functional unit, and identified and neutralised 50+ strategic risks.
Result
The portfolio delivered on time, achieved a zero-failure launch, aligned all six business units, and secured Global Executive Committee validation of the five-year roadmap.
Reflection
The evidence is program leadership and risk control; it does not imply a Data 360 implementation unless separately documented.
Book the call
We'll know in 30 minutes
whether I can help.
No slides. No pitch deck. Bring the decision context and current artifacts, or describe the problem in your own words. I'll tell you whether I'm the right fit and what the next step costs — before you've finished your coffee.
- Response timing confirmed after review
- If I'm not the right fit, I'll point you at someone who is
- No follow-up emails unless you ask