Trainer profile · Ref. ST-2026
Sébastien Tang, Salesforce trainer: administration and Service Cloud

More than ten years on Salesforce, fifteen in IT. I first ran Salesforce programmes for clients. Today I train the teams who use and administer the platform, for PLB and for Capgemini.
- Courses 2026
- BSX101 · ADX201 · ADX211 · ADX261
- Formats
- Virtual class, onsite or hybrid
- Languages
- Delivered in French or English, bilingual
- Certifications
- Salesforce Platform Administrator · Platform App Builder · Marketing Cloud Account Engagement Specialist · Platform Foundations
Salesforce courses and programmes.
- BSX101Salesforce essentials for everyday usersVirtual class or onsite
- ADX201Salesforce administrationVirtual class or onsite
- ADX211Advanced administrationVirtual class or onsite
- ADX261Administer and maintain Service CloudVirtual class or onsite
- DEX602Lightning Web Components developmentDesigned programme, 3 days
- DEX450Build Applications Programmatically on the Salesforce PlatformDesigned programme
- AIAI in Salesforce for sales teamsDesigned programme, 1 day
- AIAI in Salesforce for administratorsDesigned programme, 1 day
What trainees and colleagues say.
« Très à l’écoute, patient et pédagogue. »
A good listener, patient, a real teacher.
ADX201 trainee, PLB, 2026
« A su réadapter le support au fil des jours. »
Adapted the material as the days went on.
ADX201 trainee, PLB, 2026
« Disponibilité et compétence du Formateur »
The trainer’s availability and competence.
ADX261 trainee, PLB, 2026
“He is an efficient project manager.”
CPQ specialist, integrator
“Best PM On the market”
Salesforce recruiter, recruitment firm
Trainee quotes from PLB end-of-course evaluations, 2026.
Virtual class, onsite or hybrid, inter-company or a dedicated group.
- Virtual class
- ADX211 delivered remotely over three days.
- Onsite or hybrid
- Set per session: the whole group in the room, or part of it remote.
- Groups
- Inter-company sessions (PLB) and groups dedicated to one client (Capgemini for AXA).
- Language
- Delivered in French or English. I am bilingual.
I write my own material and exercises.
- Before the session
- I write the material and the exercises, then rerun every exercise myself.
- In session
- I run each exercise live in front of the group.
- During practice
- I unblock trainees while they work.
Who I teach for in 2026.
- PLB · since 2026
- Lead Salesforce trainer: BSX101, ADX201, ADX211 and ADX261, onsite and in virtual class.
- Capgemini, for AXA · 2026
- Salesforce tool training for agency teams, onsite, usually in groups of 12 to 16.
The examples in my courses come from these programmes.
L'Occitane Group
2023-2024Service Cloud delivery, Japan and France
One approval path for changes between headquarters and the APAC teams.
Lacoste
2023Customer 360 programme
Customer 360 across several markets, the six business units aligned before launch.
Disneyland Paris
2022B2B process audit
B2B processes and the Salesforce target written down before the integrator was chosen.
Sanofi
2021-2022Migration
Six systems brought into one Salesforce org, reconciled at every load.
TotalEnergies
2019-2021Salesforce Center of Excellence
I ran the CoE, an account of about €1M a year.
Cognizant
2018-2022EMEA pre-sales and delivery
I helped grow the EMEA Salesforce practice from 5 to 200 consultants.
Two one-day programmes.
I designed them for sales teams and for administrators.
- For sales teams
- Prepare a client meeting, keep Salesforce up to date with less typing, automate a recurring task with Claude.
- For admins
- Put Claude into service in an org, set the permissions, make the data reliable, track adoption.
For companies and training organisations.
- What do you offer?
I offer Salesforce training, and consulting on Salesforce programmes. My catalogue lists four Salesforce courses on administration and Service Cloud, and four programmes I designed: two for developers and two one-day programmes on AI in Salesforce. Consulting follows four steps: frame, run the integrator who configures, train your teams, hand over; you can take just one.
- Who hires you, and how do we start?
Companies launching or relaunching Salesforce can hire me directly; IT services firms, integrators and training organisations bring me into their team when they need a Salesforce project lead or trainer. I work in English or French, and training runs as a virtual class or onsite. To start, describe your project or your session in the registration form.
- Which formats do you deliver?
Virtual class, onsite or hybrid, depending on the session. ADX211, for example, ran as a three-day virtual class.
- In which language?
In French or English: I am bilingual and teach in both.
- Can you train a group from a single client?
Yes. In 2026 I trained AXA agency teams on their Salesforce tool, for Capgemini. With PLB I teach inter-company sessions.
- What about developer programmes?
I designed two developer programmes. DEX602, Lightning Web Components development, is a three-day programme. DEX450 is my programme for the official Salesforce course, Build Applications Programmatically on the Salesforce Platform.
- What about the AI in Salesforce programmes?
I designed two one-day programmes on AI in Salesforce. The one for sales teams covers meeting preparation, data entry and recurring tasks. The one for administrators covers setup, permissions, data quality and adoption.
- How do I book a session?
Send the course, the dates and the format through the registration form. You can also book a slot in the calendar.