Trainer profile · Ref. ST-2026
Sébastien Tang, Salesforce trainer: administration, Service Cloud, AI in Salesforce

More than ten years on Salesforce, fifteen in IT. I first ran Salesforce programmes for clients. Today I train the teams who use and administer the platform, for PLB and for Capgemini.
- Courses 2026
- BSX101 · ADX201 · ADX211 · ADX261
- Formats
- Virtual class, onsite or hybrid
- Languages
- Delivered in French or English, bilingual
- Certifications
- Salesforce Administrator · Platform App Builder · Marketing Cloud Account Engagement Specialist · Associate · AI Associate
Eight Salesforce and AI courses.
- BSX101Salesforce essentials for everyday usersVirtual class or onsite
- ADX201Salesforce administrationVirtual class or onsite
- ADX211Advanced administrationVirtual class or onsite
- ADX261Administer and maintain Service CloudVirtual class or onsite
- DEX602Lightning Web Components developmentVirtual class or onsite
- DEX450Apex and Visualforce developmentVirtual class or onsite
- AIAI in Salesforce for sales teamsOne day, on request
- AIAI in Salesforce for administratorsOne day, on request
What trainees and colleagues say.
« Très à l’écoute, patient et pédagogue. »
A good listener, patient, a real teacher.
ADX201 trainee, PLB, 2026
« A su réadapter le support au fil des jours. »
Adapted the material as the days went on.
ADX201 trainee, PLB, 2026
« Disponibilité et compétence du Formateur »
The trainer’s availability and competence.
ADX261 trainee, PLB, 2026
“He is an efficient project manager.”
CPQ specialist, TotalEnergies project
“Best PM on the market.”
Salesforce recruiter, recruitment firm
Trainee quotes from PLB end-of-course evaluations, 2026.
Virtual class, onsite or hybrid, inter-company or a dedicated group.
- Virtual class
- ADX211 delivered remotely over three days.
- Onsite or hybrid
- Set per session: the whole group in the room, or part of it remote.
- Groups
- Inter-company sessions (PLB) and groups dedicated to one client (Capgemini for AXA).
- Language
- Delivered in French or English. I am bilingual.
I write my own material and exercises.
- Before the session
- I write the material and the exercises, then rerun every exercise myself.
- In session
- I run each exercise live in front of the group.
- During practice
- I unblock trainees while they work.
Who I teach for in 2026.
- PLB · since 2026
- Lead Salesforce trainer: BSX101, ADX201, ADX211 and ADX261, onsite and in virtual class.
- Capgemini, for AXA · 2026
- Salesforce tool training for agency teams, onsite, usually in groups of 12 to 16.
The examples in my courses come from these programmes.
L'Occitane Group
2023-2024Service Cloud delivery, Japan and France
One approval path for changes between headquarters and the APAC teams.
Lacoste
2023Customer 360 programme
Customer 360 across several markets, the six business units aligned before launch.
Disneyland Paris
2022B2B process audit
B2B processes and the Salesforce target written down before the integrator was chosen.
Sanofi
2021-2022Migration
Six systems brought into one Salesforce org, reconciled at every load.
TotalEnergies
2019-2021Salesforce Center of Excellence
I ran the CoE, an account of about €1M a year.
Cognizant
2018-2022EMEA pre-sales and delivery
I helped grow the EMEA Salesforce practice from 5 to 200 consultants.
Two one-day programmes.
Virtual class or onsite, on request.
- For sales teams
- Prepare a client meeting, keep Salesforce up to date with less typing, automate a recurring task with Claude.
- For admins
- Put Claude into service in an org, set the permissions, make the data reliable, track adoption.
For training organisations.
- Which formats do you deliver?
Virtual class, onsite or hybrid, depending on the session. ADX211, for example, ran as a three-day virtual class.
- In which language?
In French or English: I am bilingual and teach in both.
- Can you train a group from a single client?
Yes. In 2026 I trained AXA agency teams on their Salesforce tool, for Capgemini. With PLB I teach inter-company sessions.
- Do you offer developer courses?
Yes. DEX602, Lightning Web Components development, and DEX450, Apex and Visualforce development, as a virtual class or onsite.
- Can the AI in Salesforce programmes run as a virtual class?
Yes. Both one-day programmes, for sales teams and for admins, run as a virtual class or onsite.
- How do I book a session?
Send the course, the dates and the format through the registration form. You can also book a slot in the calendar.